In honour of the 1st anniversary of our much loved "Smells Like Pop Culture" series, we've decided to go back to where it all started, with a twist. Red Hulk SMASH – A Single Hop And Single Malt (S.M.A.S.H) Red IPA. When we think Smash we think Hulk and that's how our Smells Like Pop Culture works – Simple?

No, not really. We used Red-X malt as our single malt addition to achieve the colour and depth of a Red IPA, then add Azacca in the kettle, whirlpool and dry hop to bring some complexity to the hop character. All that with only 1 hop and 1 malt.

Smells like pop culture.

We've all had those "down the rabbit hole" moments, a memory triggered by a song on a radio, a line from a movie or a "retro" fashion movement. Our Smells Like Pop Culture series is the final destination of fun little trip down memory lane, through the puns and out the other side with a beer inspired those sometimes-forgotten cult phenomenon.